Power Persuasion: Moving an Ancient Art into the Media Age

Author: Martha D. Cooper | William L. Nothstine
Publisher: Educational Video Group
Format: Paperback
Condition: Used
Pages: 357.0
Published: Jan 1997

Power Persuasion bridges ancient rhetoric and modern media, offering an in-depth, classroom-ready guide to strategic influence. Cooper and Nothstine equip readers with critical tools to analyze and craft persuasive messages in advertising, political communication, and beyond.