It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
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Author: Paul Arden
Publisher: Phaidon Press
Format: Paperback
Condition: Used
Pages: 128
Published: June 1, 2003
It’s Not How Good You Are, It’s How Good You Want to Be is the world’s best-selling book for anyone looking to unlock their potential. Written by former Saatchi & Saatchi creative director Paul Arden, this pocket-sized guide is packed with witty insights, bold ideas, and practical advice on turning ambition into achievement.
With inspiring illustrations and memorable one-liners, Arden challenges conventional thinking and encourages readers to take risks, embrace failure, and think bigger. Whether you’re in business, creative work, or simply seeking motivation, this book is a timeless reminder that success comes from mindset, not circumstance.
